The brand has apologized however it is a little too late. I have previously read models finding it extremely difficult with makeup artists struggling to apply the right makeup or having a lack of knowledge when it comes to darker skin tones. Meaning having more makeup lines appeal to all women of colour, taking better care of our skin, and educating ourselves. Not too light, not too dark. Take Wolf (1991), for example; she writes in The Beauty Myth how images in the media are used against women, stating that the media set ‘beauty standards’ influenced by the beauty and fashion industry. ...ounds, having good hair, and covering themselves in makeup are what beauty should be perceived as. Women are always into fashion and looking beautiful all the time, they don’t even care about how much money they spend on those tons of makeup and beauty products. What were they thinking? Recently, on social media I have come across a number of females that have openly admitted to skin bleaching. I find America’s beauty standards absolutely horrifying. Yet I identify proudly as a black woman. Your rating: None Average: 4 (3 votes) Tweet. The shades range from the fairest of skins to the darkest of them. Growing up, I didn’t encounter any challenges with my skin complexion until I started a new primary school after coming back from Ghana after a few years of schooling there. That’s why I commend Rihanna’s Fenty Beauty line for having 40 shades of foundation because there are so many shades that not all make up brands try to cover or at least match. This was opening doors for the exclusion of women of colour, for example celebrity collaborations such as Fenty beauty. Society Is the Problem: The Beauty Standard. British women are also not that fussed about growing old. Copyright © 2000-2020. Growing up, did you encounter any challenges over your complexion and how did you overcome it? But not every man has the same standard of beauty, and this is never more apparent than when taking a gander at various cultures throughout the world to see what men consider beautiful. Instead man only care about two things; sports and cars. Most people may not realize this, but the standards of female beauty around the world are a matter of scientific fact. Was this deliberately racist advertising or a poorly executed advertising blunder? It upsets me that at 16 I had to spend £20 + if I wanted to purchase a foundation that worked on my skin tone instead of being able to purchase a brand like L’Oréal at the time that has foundations under £10. If ethnic countries cannot accept darker skin tones, then it makes it harder for the rest of the world to. Ideas about what is beautiful and what not are largely innate. […] AllisonXX — May 16, 2014. A… Ruining the perception of beauty is something we the viewers can fix by getting educated about this topic. This is not by choice, but rather that our minds have been infiltrated with the notion that “white is right” for close to 500 years now and this in turn determines the actions of many black people which leads them into thinking that whitening their skin will brighten their futures (literally), improve their overall quality of life and unfortunately make them more “beautiful”. There have been multiple times when I’ve walked into drug stores, duty free at the airports and very rarely do I find a shade past pale yellow. You should feel comfortable and beautiful in the skin God created for you. We have become obsessed with the idea of looking and being perfect from the way we dress and our shape of our bodies. Lupita once commented “I grew up thinking light skin and straight hair were the standards of beauty but I now embrace dark skin and kinky coily hair”. Consider the notion that we prefer to look at symmetrical and evenly balanced features. My thoughts on the Nivea billboard is that skin bleaching is a serious epidemic which needs to be banned not only in Africa but across the world. A somewhat lopsided face would therefore be considered an indication of physical weakness – making a potential partner with such a trait less attractive as the parent of your offspring. Grazia did apologize, however this was a little too late. Though we do have a long way to go, at least it’s a start! But to achieve that most believe that one of the big factors is outer beauty. http://www.marieclaire.com/beauty/a27678/skin-bleaching-epidemic-in-jamaica/. Have big boobs and an ample backside; Have perfectly smooth skin and long, luscious hair; Never age past 25 years old This allows kids to be exposed to the specific standards at very young ages. Fenty beauty launched in September this year, by the global superstar Rihanna. Vietnam (Esther Honig) Blue eyes and minimal make-up is all Esther needs for Vietnam’s approval. Flip through any trendy and popular fashion magazine and you will find endless advertisements blessing the importance of improving one’s body to accomplish an ideal body shape. Some people think beauty is only what you can see outside women bodies that’s what people really care about this days. Ukraine’s beauty standards, it seems, require Esther to have darker hair and more defined cheekbones. Society is lying to us and showing women unrealistic definitions of beauty. We live in a world where the Eurocentric beauty standard has been deeply rooted in society, the false ideology of being beautiful is considered as having Eurocentric features to be accepted. This move reinforces racist messages that whiteness is the ideal, or that black women are beautiful only insofar as they look like white women. It’s also appalling that a worldwide brand like Nivea that’s known across the world created these products. One such technique is the “beautiful person” technique, which uses a stunning model to present a product to the audience, who believes that they too, could look beautiful if they had that particular product. A step back especially in Africa where dark skin looks ravishing in the sun. “Strong sense, united to delicate sentiment, improved by practice, perfected by comparison, and cleared of all prejudice, can alone entitle critics to this valuable character; and the joint verdict of such, wherever they are to found, is the true standard of taste and beauty” (“Of the Standard of Taste” 1757, 144). No matter how much people say that being different is unique, they are wrong. See all Articles by Gabriella D'Anton See Gabriella D'Anton's Expert Page Get Updates on Beauty Get Updates on Gabriella D'Anton. Last year, journalist Esther Honig published a … I find it quite bizarre that an African country, which is filled with individuals of all colours, would imply that having ‘fairer skin’ is the way forwards to looking beautiful. In a visually dynamic attempt to recreate this evolution, BuzzFeed Video showcased a diverse cast of models to depict more than 3,000 years of women’s ideal body types by each society’s standard of beauty. As times have changed, society looks at beauty with a different facet. We often hear of ‘our society’s beauty standards,’ as if there were these standards that one could point to, consistent across all messaging.When in fact, women are presented with two mutually-exclusive possibilities of what ‘beautiful’ might consist of:. It was her first ever makeup release and she was able to include 40 amazing and different shades. Mention a time where you struggled to find the right foundation shade or any other beauty product to match your complexion. 0. The makeup line was a brand that really cared and catered for all women and Rihanna and her team executed a well thought out make up line. Even so, I believe that it is only to a certain degree. Share. Also for women young and old to know that that your skin is rich and beautiful. This is because with the media establishing unattainable standards for body perfection, American Women have taken drastic measures to live up to these impractical societal expectations. Not just Black women in the world of modelling have encountered issues with makeup, I for one have come across issues such as my undertone not being taken into consideration. The process of Photoshopping an image is very simple. They have pictures of young, beautiful women with these long legs, thigh gaps, tall, flat stomach, and they look like a size zero. It’s a taboo subject that bothers me because all skin colors have their own beauty. That’s when they take drastic measures to change their appearance because they’ve been influenced by the Medias idea of “beautiful.” This feeling mostly happens in women but in recent years the gender gap has become smaller. Why You Should Never Succumb to Society's Beauty Standards. It's strange to be rewarded as attractive by men while knowing that women are thinking "pretty face, but she'll never fit into a size 4." For years, Black women with a darker skin complexion had been shunned as not depicting or reflecting the ‘ideal beauty’. Why? [/ctt] Beauty is a social construct, and it typically goes like this: Have a perfectly symmetrical face; Be thin – but not too thin! “My Vogue is about being inclusive, it is about diversity, showing different women, different body shapes, different races and class.” Beautiful mixed race British Ghanaian model (another win for the Ghanaians) Adowa Aboah was featured on the cover of Enniful’s reign. Of course, beauty standards will never go away. It would be great if makeup artists were better educated in how to do makeup on darker skin”. Beauty Standards Beauty standards have been a major issue for many years now and women have been willing to change their bodies over and over to please themselves and others. They still have the mindset of wanting to be accepted. Why was this even allowed? We hear sayings everyday such as “Looks don’t matter; beauty is only skin-deep”, yet we live in a decade that contradicts this very notion. This piece originally appeared on Femsplain.com. By Femsplai n. August 20, 2015. Again, mainstream media implanting seeds of you have to ‘have fair skin, straight hair and light eyes’. I think more make up brands whether its high-end or drugstore makeup they need to try their best to match every skin colour. Just remember that you are perfect the way you area and that things will slowly but surely get better. Even underwear started to change to reflect the new shape. Beauty ideals, like fashion, are cyclical, so it's no surprise that the Flapper-like body shape came back, as did short, smooth hairstyles. I think the only reason why the media is more inclusive of more skin tones now is to meet their “diversity” targets but not because they believe that a black woman is truly beautiful. It is insane how a seductive commercial can have so much influence and can increase sales. Hashtags on social media such as ‘Melanin popping’ or ‘My melanin rocks’. I would also love for brands to start including black people in their makeup products initially and not wait for backlash for them to make sure it’s included in their next release. If Barbie were a real woman, she would be 5’9", have a 39” bust, an 18” waist, 33” hips, weigh 110 pounds and have a size three shoe! A hideous phenomenon which is worth millions in Asia. 123Helpme.com. I have also heard of women of colour mixing foundation shades to get the correct shade. No one on this planet is exactly the same, but people still feel the need to meet this standard. How does hair fit into the conversation about beauty standards in Pakistan and beauty standards for South Asian women in the States? In a visually dynamic attempt to recreate this evolution, BuzzFeed Video showcased a diverse cast of models to depict more than 3,000 years of women’s ideal body types by each society’s standard of beauty. This is often seen in the media, for example films, tv adverts and the recent skin lightening billboards by Nivea in Africa. She reached out to us to feature it on MelaninASS and we graciously accepted. Susan Bordo states in her article “Never Just Pictures”, that children grow up knowing that they can never be thin enough. My older sisters would also call me blackie as they were fairer than me. Whereas, being a darker tone, you’re referred to as ‘black’. I do still believe that a lot has to be done, all companies, especially designer higher- end brands should embrace darker foundation/beauty tones, I feel that it shouldn’t only be ethic specific brands. The fact they’re trying to profit from such products that this is worrying. I would like for black beauty to be seen as the norm and not pushed to the side. ...ve Body Image, And Disordered Eating In Females.". She used before and after pictures of each client but stressed that the clients feel and look better after using her products. “Almost about seven out of ten women felt angrier and more depressed following the viewing of fashion model images” (“Media Influence”). I never took it to heart as I would always get compliments from my older family members on how rich and beautiful my skin was. This standard is just a definition of what society considers being “beautiful.” This idea is one that mostly everyone knows about and can relate to. As the 60’s evolved, tv adverts with Black women promoting Black products but rarely pivotal household brands, ads such as; ‘lovelier hair, longer hair, straighter hair’. Over the years Black and Asian women have encountered difficulty over the years when it comes to makeup. I think every brand has room for improvement and the more noise we make the more they will hear us and cater to us, I’d like to see black women have roles that depict, a family unit, success and liberation. I would love for people to come to realization and know how timeless, special, and blessed their skin complexion is. It was not just about being a beautiful model in the photograph, there had to be other ways of making the photograph appealing than the simple lacklustre way of being beautiful. One of the most famous examples is Dove’s “Real Beauty” campaign, which was launched in 2004 by Unilever. It only hurts the young generation. As a target audience, I personally believe that there has been some positive changes with beauty brands starting to consider women of colour however I do believe we still have a long way to go for women of colour to be represented to the fullest potential in the world of media and beauty. One shade was ashy grey and the second one was very red toned. An individual that is extremely passionate about fashion is striving to bring diversity to the world’s iconic fashion magazine. These standards change from generation to generations, but for the past couple of years the media has been pushing the same standard of beauty on everyone – runway models, Victoria’s secret models. I am so pleased that Rihanna released her Fenty Beauty Line. “For a girl, the fear of not being pretty is the fear of not being a valuable object, which is the fear of not being loved. I remember the first ever time I struggled to find the right foundation shade. Media has negatively influenced the way people think of their self image. What is changing? The perception of having lighter features was classified as the ideal beauty. I’m glad more and more people are realizing the issues we have to overcome to make the world a better place. How did you feel? And when mainstream ethnic dolls do exist, they’re often made from the same mold as their mainstream, white counterparts. Images translated to the world was ‘how to make your hair longer and straighter’. Everyone is unique in his or her own way and people should be willing to accept that because 43 percent of women, in the United States, are influenced to change themselves because of what the media puts out to the public. It has been fascinating and sometimes surprising to learn what is considered attractive to men in other countries. There is still quite a way to go. The overall photograph would sell your garment to the best ability that the photographer could achieve. 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